Leadership Research Paper Example | Topics and Well Written Essays - 1250 words

Leadership - Research Paper Example As such, Whitman’s ultimate leadership strength was her knowledge of when to allow a sense of effect to develop and when to continue on (Suriyamurthi et al., 2013). Similarly, with respect to the second determinant listed above, Whitman’s exhibits the importance of tailoring and â€Å"lasering† her management message to meet the given needs within the specific workgroup she seeks to integrate with. This is a skill that many might otherwise overlook; however, it is one of the utmost importance due to the fact that without the ability to target the given shareholder with identifiable and gripping information, no matter how important the subject or how great the need to increase sales might be, the message will doubtless appear flat and otherwise stale (Dries & Pepermans, 2012). Comparatively, Whitman utilizes keen levels of communication to engage stakeholders with the excitement and uniqueness of HP’s product designs; serving to drum up support and interest for the products long before they were even able to integrate with the consumer market. As a means of presenting herself as the sole individual on an otherwise empty stage and methodically yet engagingly discussing these products with both a physical and multimedia audience, Whitman is able to convey a sense of leadership awe and excitement that would likely not have been engaged by a lesser CEO (SCHAUBROECK et al., 2012). With regards to the second determinant, Whitman seemingly has a type of built-in understanding for the type of language that would grip the consumer and provide them with a sense of awe with regards to the given product; further representing a dynamic level of leadership that helped to hone the marketing prowess with which she seeks to engage the consumer and define the organization by effectively representing its culture. As a function of this, her communication style is not one that wandered from topic to topic during the few brief minutes which she engages wit h the public. Rather, there is a direct point, key functionalities, and technical specifications that are related to the would-be user within terms that would not frighten those that otherwise would not have a great deal of technical expertise or understanding (Senn et al., 2013). This primary knowledge of the market with which she was ultimately engaging was the primal reason why HP has become such a fixture of US technology and engineering that it is today. Moreover, Whitman herself is a unique example of a management professional that was actually responsible for the development of the final product rather than merely a CEO that oversees projects completed under her watch. As a function of this technical standpoint from which Whitman necessarily approaches the business world, her communication style differentiates extensively from that of other leaders and managers (Muethel et al., 2012). Yet with regards to the means whereby Whitman was effectively able to utilize both verbal an d non-verbal communication